SEMrush contributor Connor Lahey has published a comprehensive guide on ‘How to Define Your Target Audience for SEO’.

He says, “It’s easy to think about SEO as being a keyword-driven marketing channel, but the reality is that if you really want to drive growth, you need to know who your target audience is and how to put your business in front of them on the SERPs.

If you fail to properly understand exactly who you’re targeting your SEO efforts, you’ll struggle to put together a solid strategy that drives traffic that converts.

And without conversions, your business isn’t going to see the growth that you expect”.

This comprehensive guide covers the following:

How to Define Your Target Audience for SEO

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