Rank Ranger has published the new episode of the In Search SEO Podcast titled ‘Is Amazon Targeting SMBs with Search Ads?’ featuring Jason Dodge.

Mordy Oberstein says, “Jason Dodge joins the podcast to share his discovery around Amazon’s use of Search Ads to compete with SMBs:

  • How Amazon might be leveraging Search Ads to compete with local suppliers in unexpected ways
  • What Amazon’s paid search strategy implies about the overall direction of the platform
  • How Amazon’s use of search ads might impact competitor’s ad budgets negatively “.

Is Amazon Targeting SMBs with Search Ads?

Rank Ranger


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