Merkle’s Adrian Troy, Gaia Read, and Egle Mazonaite have published an article highlighting six useful strategies to improve your holiday sales with a strong search engine marketing plan.

They say, “While a lot of the usual Cyber Week prep work is already behind us, below are some tips and tactical ideas on how retailers can continue to win throughout the entire holiday season.

Encourage Consumers to Go In-Store If Store Inventory is Stronger Than Online

First and foremost, before they go in-store, it’s important that customers know you prioritize the health of shoppers and employees alike. Ensure that prominent on-site messaging reassures consumers of all COVID precautions being taken to protect everyone’s health.

With the right safety measures in place, there may be cases where shipping delays and online inventory issues actually make in-store shopping a more seamless experience. As expected, Pick-Up In-Store options are more important to consumers this year than ever before”.

Winning the SEM Holiday Season – Beyond the Basics

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