Guide to Getting Started With Google Tag Manager
Google Tag Manager offers a user-friendly, web-based interface that simplifies the process of working with tags. It enables marketers to work with tags without having to rely on web developers.
Social Media Examiner has published a beginner’s guide to ‘Getting Started With Google Tag Manager’.
Chris Mercer says, “In this article, you’ll discover the three parts of Google Tag Manager (tags, triggers, and variables) and learn how to use Google Tag Manager templates to easily add tracking for activities on your website and social media. You’ll also discover how to set up pixel tracking for Facebook standard events.
#1: How Google Tag Manager Works: Tags, Triggers, and Variables
It’s easy to get confused by Google Tag Manager if you don’t understand how the parts and pieces work together. So what are those parts and pieces? There’s really just three: tags, triggers, and variables.
Google Tag Manager Tags
Let’s start with tags, which tell Google Tag Manager what you want it to do”.