Five SEO Best Practices for Landing Pages
Your website’s landing page focuses on targeted keywords that describe your products and services best. It also includes a call-to-action (CTA). A well-designed landing page can help you to increase your share of total search traffic within your industry.
SEMrush contributor Erika Varagouli has published an article highlighting best practices to rank your landing pages in the search results.
She says, “SEO best practices will make your landing pages rank higher in search engine results and ensure you reach your target audience. With the right SEO, you will attract people interested in your topic, product, or service. This allows you to generate more leads, ultimately increasing your conversion rate and supporting overall business success.
Here are the basic best practices to follow when creating SEO landing pages:
- Let your keyword strategy guide the content
- Help search engines understand your content’s structure
- Pay attention to the URL used
- Monitor page speeds”.