SEMrush contributor Blake Denman has published a handy checklist for managing Google My Business spam.

He says, “There are two checklists: one for identifying potential listings violating Google My Business guidelines and the other is a reporting checklist.

The first checklist doesn’t need to be done frequently, but it would be beneficial to do it at least once. If your rank tracking is set up correctly for Google Maps, you will likely just need to pay attention to your map rankings. If you drop a position on a major keyword, what listing is outranking you now? If it’s a new listing, head to checklist no.2.

Checklist No.1:

  • On google.com/maps, make sure you’re in the area you want to find spammers
  • Use the search operator intitle:”keyword” to surface listings with the keyword in the business title
  • Any listing that has the primary keyword is a Yellow flag
  • Any listing that is ONLY named the keyword is a Yellow flag”.

A Handy Checklist For Google My Business Spam

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