A Practical Guide to Split Testing [Guide]
Split testing helps you to conduct controlled, randomized experiments with the goal of improving a website metrics. You can use split tests to improve clicks.
VWO’s Astha Khandelwal has published ‘A Practical Guide to Split Testing’.
Khandelwal says, “To formally quote the definition of split testing, it is the method of conducting controlled, randomized experiments with the core objective of improving a website metric. These could be overall business conversions, click-through-rates, number of purchases, form completions, and more.
Let’s get in-depth to fully understand the scope and concept of split testing.
Simplifying split testing
The objective of split testing is to identify how a change to a web page, advertising campaign, or email will increase or decrease the chances of an outcome. For instance, let’s say you’re the owner of an online homemade chocolate venture. Your monthly website traffic is 50,000 visitors. As a marketing-savvy owner, the hypothesis you want to test is that customers are more likely to make a purchase when enticed with additional discounts or deals on all products, despite your brand being a renowned name in the market. To get certainty, you plan to run a split test”.