Search Intent and SEO [Guide]
Gianluca Fiorelli of I Love SEO has published ‘Search Intent and SEO’ a new guide to help you improve your SEO.
He says, “Search Intent is the explicit and explicit search intention that people have when they search in Google.
The Search Intent can be different depending on factors such as the device used, the time of day in which the search is carried out, and the personal search history and the phase in which we are in the search session.
Relevance
Relevance is the ability of a document to respond positively to a search intent, which Google identified as implicit or explicit in the query of its users.
At the same time, relevance is also the ability of an information retrieval system to retrieve material that meets the user’s needs.
SERP
The presentation of documents that Google has calculated to be the most relevant to its users’ search intent.
This presentation, as we know, is made up of different elements or features, ranging from the classic simple search results”.
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