Attention-grabbing content helps you to win more people’s attention and get an opportunity to persuade them to take an action.

Copyblogger’s Brian Clark has published an article presenting a structure of persuasive copy.

He says, “Whether you’re writing a sales page, blog post, or promotional ebook, the flow will determine effectiveness.

Here are some guidelines:

  • First of all, focus on the reader — make an important promise early on (with your headline and opening paragraphs) that tells the reader what’s in it for her. Never allow readers to question why they’re bothering to pay attention.
  • Each separate part of your narrative should have a main idea (something compelling) and a main purpose (to rile up the reader, to counter an opposing view, etc.) that supports your bigger point and promise. Don’t digress, and don’t ramble. Stay laser-focused”.

The Structure of Persuasive Copy

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