Google’s Accelerated Mobile Pages open-source project is designed to revolutionize mobile content consumption. It enables you to serve your contents instantly on mobile.

WordStream has published a comprehensive article on Google AMP and its impact on SEO.

The WordStream team says, “Before we get into the pros and cons of Google AMP, it’s important to note that while AMP can help your SEO, it is not necessarily essential for SEO in some cases, and the benefits are more applicable to some businesses than others. We will do a deeper dive into the pros and cons of AMP next, but let’s first just provide some key points that can help you orient yourself to AMP as it relates to your business:

  • AMP is widely adopted by publisher sites that have a high volume of news articles or blog posts. If the majority of your website pages aren’t articles, then AMP may not be necessary for your business.
  • If you do publish a high volume of articles but are already using a CDN (content delivery network), these platforms often come with performance optimization features such as image hosting, file caching, and lazy loading (which means the text loads first, before the images)”.

What is Google AMP and Do I Need It for SEO?

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