Five Ways to Boost Lead Generation with Content Marketing
Lead generation is the process of collecting contact details and then developing relationships with potential customers.
Your content can play a pivotal role in generating more leads for your business.
Content Marketing Institute contributor Ann Smarty has shared five ways to help you generate more leads with content marketing.
She says, “Can content marketing help (or even drive) your brand’s lead-generation and nurturing strategy?
It sure can. Let’s see how:
1. Match content to search intent
Just about any website out there is optimized to generate Google organic traffic. In most cases, this process includes identifying relevant keywords and including them in the on-page copy and the anchor text of backlinks.
Yet, the most important piece of the optimization puzzle is giving searchers what they were looking for – optimizing for search intent.
Different search queries imply different search intent:
- Informational intent: Searchers want quick answers, often considered top-funnel intent.
- Commercial investigation: Searchers compare options. They are closer to the sale.
- Commercial intent: Searchers look for product reviews. These people are ready to buy”.
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