Sue B. Zimmerman has published a new video ‘Instagram Stories Tip for Better Engagement (IG Subtitles and Captions)’.

She says, “Did you know that most people watch Instagram™ stories with the volume turned down?

More than 85% of people watch video in silent mode. When they’re in the doctors office waiting room. When they’re on the couch and don’t have headphones handy. When they’re casually scrolling in bed while their loved one is sleeping.

So if you’re posting videos without captions or subtitles, they’re not only not hearing you, they’re scrolling past you instead of engaging”.

Watch the video here.

Sue B. Zimmerman’s Blog

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