Four Ways to Prepare Your Content Strategy for COVID-19 Winter
The COVID-19 pandemic has given us an opportunity to come out with newer ideas to promote our products and services and expand our business online.
As the first winter since the emergence of COVID-19 approaches, Search Engine Watch contributor Edward Coram James has shared four useful tips to create a content marketing strategy for it.
James says, “Here are four key things to consider.
Black Friday and Cyber Monday
Traditionally the day for huge savings on big-ticket items, Thanksgiving weekend accounts for around a third of consumers’ entire holiday spend. But with Turkey Day fast approaching, many consumers are not even sure how (or if) they’ll be able to see family safely. Stores are having to come up with new ways to mark the occasion and give their customers the discounts they expect. Fortunately for most businesses, this primarily means giving their online offerings a shot in the arm.
In the midst of a huge global economic downturn, however, businesses will be wise to approach content around sales and promotional offers extremely carefully”.
Winter is coming: How to prepare your content strategy for a COVID-19 winter
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