Content marketing continues to evolve every year. With new platforms and technologies, we get newer ways to reach our audience and expand.

Content Marketing Institute’s Ann Gynn has shared a comprehensive guide to content marketing in 2021.

She says, “We asked this year’s Content Marketing World presenters for their top 2021 predictions. Interestingly, their forecasts have evolved from the standard (i.e., more virtual reality, growing role of voice, more selective audiences) to reflect the effects of 2020.

Here’s what they see in their practical crystal balls.

Know not

If anyone thinks they can predict 2021 – and their prediction doesn’t include a swarm of murder hornets or some other natural disaster – I’d question their hubris. At this point, we have to admit that we don’t know what we don’t know … The only truth is that if we follow the needs of our consumers – in content creation and in research and development – we should still have a place in the market in 2021. – Jessica Best, vice president, data-driven marketing, Barkley“.

What’s Up in 2021 for Content Marketing?

Content Marketing Institute
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