Eight Tips to Create Content for SEO
Your content can play a major role in driving more traffic to your websites and blogs. By keeping your content in sync with the search engine algorithm requirements, you can continue to grow your search engine ranking.
Go Fish Digital contributor Stewart Fussell has shared an eight-step plan to help you create content for SEO.
He says, “I’ve found that the best way to create new content is to use a clear, step-by-step plan that focuses on targeted strategies. Using topics, keywords, and competitors to develop a thoughtfully curated plan will make all the difference for your team. Below I have detailed the steps I use when it comes to developing an outline for SEO-optimized content in a systematic way.
1. KEYWORD RESEARCH
Start with a high-level look at potential keywords, taking into account two different subsets of terms: those we are ranking for and those we want to rank for. First, check on valuable keywords the site is currently ranking for in lower positions. Since the site already has some traction for these words, they are attainable and could possibly rank higher with a different page. Ideally, a targeted piece of content would allow the site to see greater success for these queries.
Next, look into content gaps between your site and your competitors to gain a better understanding of the overall industry landscape”.
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