Marketing Land Highlights 7 Marketing Trends for 2021
Marketing continues to evolve with the emergence of new tools and technologies. With new ways of promoting your products and services, the challenges also come forward.
Marketing Land contributor Kim Davis has published an article highlighting seven marketing trends for 2021.
Davis says, “Trust and brand loyalty are becoming more intertwined, even as consumers expect brands to be able to pivot quickly in these uneasy times.
Those are just a few takeaways of the new Global Marketing Trends 2021 report from Deloitte Insights. The report is based on two surveys: the first, of almost 2,500 adult consumers in selected countries in North America, Europe, the Middle East and Asia; the second, of over 400 C-suite executives, including CMOs, from U.S. global companies.
A loss of confidence. Particularly striking is the loss of confidence among executives in their ability to influence their peers and make a strategic impact. In the case of CMOs, the percentage of confident executives fell from an already very low 5% last year to 3% this year (for comparison, CEOs saw a fall from 55% to 35%)”.
Keith Weed’s three takeaways from 2017
Unilever CMO Keith Weed has shared his marketing insights from the year 2017. He has focused on acceleration of video, better digital measurement and compelling economic argument for more diversity. On acceleration of video, Weed says, “Firstly let’s look at the area of technology. Although we’ve been earnestly repeating the ‘this year will be the year […]
CMI shares five content marketing trends for 2018
Content Marketing keeps evolving. With every new product launch and the features added to different social networks marketers have to change their content strategy to match with the new requirements. Content Marketing Institute’s Joe Pulizzi has shared five content marketing trends to watch in 2018. Pulizzi says, “About 12 months ago, I covered some content marketing […]
Are you following these marketing trends?
Marketing domain is flourished with new trends which set new challenges for the marketers and also bring greater opportunities. Entrepreneur’s VIP contributor Jonathan Long has published an article highlighting three current marketing trends. Jonathan says, “You will never know if something is going to work for your business unless you test, optimize and adjust. If […]
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