Google’s carousel result is a row of rich (i.e., visual) results that searchers can interact with. With an effective carousel strategy, you can grow your site traffic.

Content Marketing Institute’s Ann Smarty has shared some useful tips on optimizing your website for Google Carousel results.

She says, “Google has been experimenting with these search elements for years, gradually expanding the types and showing them for more and more queries. Currently, these carousel types are generally supported:

Videos

Probably the most common type of carousels, this type can be seen on both desktop and mobile devices.

Images

These mostly appear on mobile devices for queries where Google may have found that searchers respond best to image results. On desktop, this element usually appears as an image block instead of a carousel. Using the “types of neckwear” example above, here’s what the image carousel looks like on desktop”.

How to Optimize Your Site for Google Carousel Results

Content Marketing Institute
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