The COVID-19 pandemic doesn’t seem to be going soon. As the world struggles to deal with it, the Affiliate Insider has shared some useful tips to keep your marketing strategy working during the lockdown 2.0.

The AI team says, “Things are all a bit uncertain these days. Here in the UK we are facing another potential lockdown so how will you manage your marketing strategy if we lose out on sports or other iGaming events?

Nobody can predict the future and managing your marketing strategy can be a bit tough under these circumstances. It’s important to prepare for the possibility that there could be another few month’s with further restrictions – and that this is something completely out of our control. Affiliate marketing doesn’t rely on local restrictions but international impacts can affect your performance too so how will you pivot and change to accommodate local market changes?

Here are some tips as to how you can proof your marketing strategy in the wake of lockdown 2.0

Use the social media mediums available to you

Visibility is key in any kind of business.  During lockdowns human interactions are of course no longer possible, which means we need to make use of the available social media channels to remain connected with our partners”.

How you can future proof your marketing strategy for lockdown 2.0

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