Google has announced the launch of a new version of the Google Analytics platform.

According to Google, it will offer smarter insights to improve your marketing decisions and get better ROI and provide a more complete understanding of how customers interact with your business.

Google’s Vidhya Srinivasan says, “To help you get better ROI from your marketing for the long term, we’re creating a new, more intelligent Google Analytics that builds on the foundation of the App + Web property we introduced in beta last year. It has machine learning at its core to automatically surface helpful insights and gives you a complete understanding of your customers across devices and platforms. It’s privacy-centric by design, so you can rely on Analytics even as industry changes like restrictions on cookies and identifiers create gaps in your data. The new Google Analytics will give you the essential insights you need to be ready for what’s next”.

Introducing the new Google Analytics

Google Blog

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