Epsilon and Retail Dive have made available an on-demand webinar ‘Understanding Your Audience to Build a Better Customer Experience’.

The Retail Dive team says, “In this webinar, we will highlight two large retailers with whom we partnered to boost their identity strategy to build better cross-channel customer experiences and, ultimately, drive greater ROI. Join us to discover:

  • Why data and connected identity are more critical than ever in a COVID, fully digital retail landscape
  • How one retailer was able to increase their total audience reach by 80% and drive a 120% increase in messaged sales through improved identity strategy—during COVID-19
  • How another retailer realized online ROI at 4X the level prior to COVID-19 and saw a 50% increase in incremental e-commerce sales during the COVID-19 quarter compared to a non-COVID period “.

Understanding Your Audience to Build a Better Customer Experience

Retail Dive

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