MOZ’s Tips to Creating Useful and Well-Optimized FAQ Page
A well-planned FAQ page helps your website visitors to get answers to their most common questions. It also helps your site in terms of SEO.
MOZ contributor Ann Smarty has shared a detailed article on creating a useful and well-optimized FAQ page for your websites.
She says, “I did a very detailed article on question research for Moz. It lists all kinds of tools — including SEO-driven (based on which question people type in Google’s search box) and People-Also-Ask-based (questions showing up in Google’s People Also Ask boxes) — that collect questions from online discussion boards, as well as tools that monitor Twitter and Reddit questions.
In addition, your customer support team is your most important resource. You need to know exactly what your customers are asking when they contact your company, and then use all the other sources to optimize those questions for organic rankings and expand your list where necessary”.
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