Analyzing the Impact of Semantic Search on SEO Results
Semantic search indicates the ability of search engines to consider the searcher intent and contextual meaning of search phrases when serving content to users on the web.
SEMrush contributor Connor Lahey has shared a 6-point guide to help you learn the impact of semantic search on your SEO.
Lahey says, “Semantic search drives an enhanced level of understanding behind the meaning of search queries (let’s not forget that 15% of searches have never been made before), returning results that are both more relevant but also personalized.
In short, the main thing to understand that semantic search uses the intent, query context, and the relationships between words to produce the most accurate search results.
Semantic Search: An Example
Let’s run a search for “boy who lives in a cupboard under the stairs.”
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