IMPACT’s Jen Barrell has shared a useful article on ‘what should a 2021 content marketing strategy include’.

She says, “The atmosphere we’re building a content strategy in isn’t like it was last year. I’ve heard the phrase “these are unprecedented times” so often that it should be turned into a (socially responsible) drinking game. We’re all in territories we didn’t think we could never imagine.

And it’s not like the end of the year planning was ever easy to begin with. In the past, I’ve made grand plans for content months in advance, gathered quotes, pitched budgets, and have had to trim and zhuzh in order to get the finances to stretch what was needed.

This year isn’t like that. No year has been like this year”.

What should a 2021 content marketing strategy include?

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