Many people believe that older domains rank higher in Google search.

Practical Ecommerce contributor Jill Kocher Brown has shared an article quoting Google’s John Muller that domain age is not a ranking signal.

Brown says, “Many myths surround the complex signals that search engines use to determine organic rankings. I’ll debunk nine such myths below and share the four factors that matter.

9 SEO Myths

Domain age. One of the most popular myths is that older domains rank more strongly. It’s not true. The major search engines have access to domain age, IP address, and owner. However, Google’s John Mueller confirmed that domain age is not a ranking signal, tweeting, “…domain age helps nothing.”

Site age, on the other hand, has more ranking relevance. Very new sites — less than six months old — have trouble ranking. Backlink age also influences rankings. And the age of a site tends to correlate with more backlinks. However, even a site that has been around for 25 years won’t rank well unless other sites have linked to it along the way”.

‘Domain Age Impacts Rankings’ (and 8 Other SEO Myths)

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