Lead generation is an important aspect of your business growth. With quality leads, you can continue to get more and more customers.

Jeff Bullas has shared some useful tips to acquire, qualify and nurture leads with interactive content.

He says, “Interactive content is going to make you question that! While these two ideas seem closely related, it is important to distinguish between them. So, let’s get you some answers!

If you’ve ever taken a quiz like “Which FRIENDS character are you?” or used a calculator to find out your loan EMI, you’re already familiar with interactive content. But in case you’ve been living under a rock, fasten your seat belts.

What’s the difference between Acquire, Qualify, and Nurture?

 

Firstly, lead acquisition, lead qualification, and lead nurturing are all part of a 360º marketing strategy. Let’s break them down on the basis of their specific roles and importance”.

How to Acquire, Qualify and Nurture Leads With Interactive Content

Jeff Bullas’ Blog

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