When it comes to marketing and promotion today, you need to create content that helps you to reach a wider audience. Because your extended reach allows you to boost your business growth.

Media Post contributor Arundati Dandapani has shared an article highlighting the importance of an audio strategy for today’s businesses.

Dandapani says, “The pandemic has accelerated global media adoption rates of streaming across devices and platforms. Digital video consumption has soared, followed by digital audio, with Spotify being the most listened-to platform in the U.S. followed by Pandora, according to eMarketer. Over three-quarters of American internet users aged 13+ years listen to music via streaming (as tracked in a 2019 MusicWatch survey), signaling new opportunities for brands to innovate with audio.

Record growth in e-listening.E-listening includes streaming (listening) online or listening to downloaded music, radio or TV. With the rise in digital streaming, people have replaced their televisions and radios with the internet on computers or mobile devices. According to Nielsen, in the U.S. 63% of respondents reported paying for at least one audio-streaming subscription, while 53% paid for two”.

Developing Audio Strategy Is Critical For Brands Today

Media Post

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