By measuring your content marketing performance, you can continue to enhance your campaign quality.

Databox contributor Jessica Malnik has shared 30 content engagement metrics to help you improve your marketing.

Malnik says, “here are 30 different ways that marketers are keeping an eye on how engaging their content is.

1. Bounce rate

“Bounce rate,” says Katrina Dalao of Referral Rock. “You may get a lot of impressions and click-through rates, but if people are only spending a few seconds on the page, you might not be getting the type of engagement you’re looking for.”

Michelle Alese of Kantaloupe says, “Inordinately high bounce rates are a great way to spot content that doesn’t closely match reader search intent. This is an indicator that the piece of content at hand may need to be updated or rewritten, in order to provide the best answers to reader’s questions.”

Amelia Whyman of Global App Testing adds, “If the bounce rate is very high, with users only lingering on a page for a few minutes, we know they are not engaged. A low bounce rate shows that your content has captivated the attention of your users.”

“Bounce rate is incredibly telling of if your content effectively grabbed the user’s attention immediately,” says James Watson of Omaha Homes For Cash“.

30 Content Engagement Metrics to Keep an Eye On

Databox

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