MOZ contributor Annaleis Montgomery has published a new guide called ‘How To Focus Your SEO Strategy’. In this guide, Montgomery highlights some useful techniques for businesses looking to enhance their organic reach and traffic.

She says, “With businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered. Businesses are now paying closer attention to their online experience and how they can compete on the internet.

This post will offer a guide to businesses looking to enhance their organic reach and traffic, by providing some SEO solutions to issues they might be experiencing. This includes information suitable for businesses that haven’t engaged with SEO as a channel before, as well as those who have had more experience with it. The goal is to gain more traffic and increase conversions.

Scenario 1: You don’t know what keywords you should be ranking for

Targeting the right keywords is central to getting a return from SEO. Targeting the most valuable and relevant keywords to your product/service is crucial”.

How To Focus Your SEO Strategy: A Quick Guide for Businesses New to Online Optimization 


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