Koozai has published ‘The Beginner’s Guide to Designing Display Ads’ to help you design effective ads for your Google Display Network campaigns.

Daria Kolowca says, “Before making any design decisions it is important to consider what the goal of your ad campaign is.  Is it to increase brand awareness, to provoke interaction from the user or a completely different goal altogether? The intent of your campaign will have a strong influence on the design of your ad and it is important you have this mind when making design decisions.

These campaigns are usually used for reach purposes, such as increasing brand awareness and information about a new product that starts a sales funnel, i.e. the path taken by the user from product awareness to purchase and remaining a returning customer. Of course, this is not necessarily the case. There are strategies that use GDN at every stage of the sales funnel. Particular attention should be paid to the possibilities offered by remarketing in the Google advertising network.

How to create your first Standard Display Network Campaign?

To create your first Display Network campaign, you need to log in to our Google Ads account and proceed to create a new campaign with one of the two buttons”.

The Beginner’s Guide to Designing Display Ads

Koozai

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