Creating quality content is a challenge. Your content should attract your readers’ attention and motivate them to take an action.

Koozai contributor Stacey Parsons has shared five key factors to help you create successful content.

Parsons says, “Powerful content can bolster your online marketing by generating leads, as well as facilitating SEO.

With this in mind, let’s look at five key factors for successful content.

1. Quality

“Quality content” is so much more than a catchy buzzword for marketers. It’s one of the factors that search engines such as Google use to determine your rankings, so it’s imperative that your content is up to scratch. Spelling mistakes, typos and broken links are not acceptable in the digital age, and you’d be surprised at how often they occur.

So what is considered quality content? As we’ve already highlighted, this is precisely what Google wants to provide users with, but it can be tricky to determine what that is, especially as it’s subjective. The easiest way to ensure your content is deemed worthy by Google, is to ensure it’s relevant and effectively answers a user query. Good quality links also help, and you want to make sure your content is targeting some specific keywords too”.

 

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