Guide to Building a Successful Video Strategy
Video is one of the most influential elements of marketing. It enables you to deliver your message in a persuasive manner and get desired results.
Ezoic contributor Ron Stefanski has shared some useful tips on creating a strong video marketing strategy for your company.
Stefanski says, “In this article, we take a look at some of the best ways to build a successful video strategy for your brand in 2020.
Without further ado, let’s get right to it.
UNDERSTAND YOUR GOALS
The first thing you must do when building a successful video strategy for your business is to understand your goals.
Setting measurable goals will help you to know whether or not you have achieved what you set out to accomplish with your new video marketing strategy.
What are you hoping to achieve with your video campaigns?
Do you want to grow your YouTube channel? Do you want to expand your personal brand on YouTube? Do you want to use videos as part of a course? Or maybe you want to use YouTube videos to grow your email list?”.
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