Forbes contributor Lynne Golodner has published an article ‘Successful Marketing Requires Strategy’ to help you come out with a stronger marketing strategy.

He says, “Developing a marketing strategy requires several stages, and you can’t rush the process. Here’s how to create a strategy that takes you to your goals.

Step 1: The Brainstorm

Gather all stakeholders together for a throw-it-at-the-wall meeting. This should include C-suite folks as well as salespeople, division managers and communicators.

(If you can, add another step to this process: Interview customers to gain insight and feedback into what has worked and what more they would like from you. Make it worthwhile by giving them a value-added thank you for participating — a discount coupon or cool free merchandise.)

Identify what you need to have happen: Greater revenues? How much, exactly? Increased sales?”.

Successful Marketing Requires Strategy

Forbes

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