Entrepreneur Magazine Shares Three Marketing Leadership Strategies
Entrepreneur Magazine contributor Louis Camassa has shared three powerful marketing leadership strategies to help you elevate your business to the next level.
Camassa says, “We invested hours in interviewing leading marketing professionals in our network, and even more time doing secondary source research (listening to speeches, following social media comments and posts, synthesizing other sources). We found three central themes: be a generalist, know your customers (really know them), and pursue lifelong learning.
Of course, speaking with over a dozen specialists with the highest pedigrees elicited more than three takeaways. The conversations were so rich, it was a challenge to winnow the ideas down to just three.
A hearty thanks to all those who donated their time to satiate our curiosity as to what it’s like on the other side of the screen. Now, back to our three themes.
“It’s not a bad thing to be a generalist.”
Jann Parish, named as Forbes CMO NEXT 2019, is an experienced CMO/executive level marketer with brands such as Victoria’s Secret, Calvin Klein, Tommy Hilfiger, and L’Oreal. She described how being a generalist can make you a better leader”.
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