Building a consistent content marketing strategy can be kind of tricky. Having a great piece of content is not enough. To make your content shine and accomplish business goals, you need to create a content marketing funnel, find out the most suitable content for each stage, get your content in front of the right audience, and make sure the funnel works.

SEMrush is hosting a webinar ‘How to Create (and Measure) Content for Lead Generation’ on Thursday, September 17, 2020 featuring Andy Crestodina and Ilya Onskul.

Attend this webinar to:

  • What content best fits your BOFU, MOFU, and TOFU
  • How to optimize your content for each stage
  • Which channels work best for each stage
  • How to walk leads through the funnel and turn them into customers.

How to Create (and Measure) Content for Lead Generation


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