Searchmetrics contributor Tyson Stockton has published a new episode of Voices of Search podcast titled ‘Measuring Influencers’ Impact on SEO’.

Listen to this podcast episode featuring Joe Sinkwitz of Intellifluence discussing how to measure influencer impact on SEO performance.

Stockton says, “Ranking numbers and achieved KPIs are the most common measurements in SEO but it’s important to consider measuring and analyzing all the variables in data. Variables to examine include:

  • Buyer personas
  • Persona categories
  • Influencer-targeted personas
  • Networks
  • Socio-demographics

Analyzing a diverse set of variables in a campaign post-mortem session provides a complete picture and a better ability to connect the dots between them in your campaign. Analysis can reveal why certain keywords performed well that you didn’t initially target, and can help you redirect focus and tweak variables to improve the areas you initially targeted”.

Measuring Influencers’ Impact on SEO

Searchmetrics

 

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