Content marketing enables you to establish yourself as an authority in your niche. Also, it helps you to drive more website traffic and improve conversion rate.

Ahrefs contributor Si Quan Ong has shared five reasons why content marketing is important for your business.

He says, “Here are five reasons why content marketing is an important marketing channel:

  1. Content marketing is a scalable, long-term strategy
  2. Content marketing helps you nurture and convert leads
  3. Content marketing helps fuel other marketing channels
  4. Content marketing helps to educate potential customers
  5. Content marketing is often cheaper in the long-term

1. Content marketing is a scalable, long-term strategy

If you focus on creating helpful, evergreen content that people are searching for, it has the potential to rank high in Google for more keywords over time”.

Why is Content Marketing Important? 5 Reasons

Ahrefs

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