Google Analytics is one of the most popular digital analytics software. It allows you to analyze in-depth detail about the visitors on your website and offers insights that can help you to shape the success strategy of your business.

Search Engine Journal’s Kayle Larkin has shared six new ways you can utilize Google Analytics.

She says, “Here are six ways to use Google Analytics that you haven’t thought of, but should start doing today.

1. Multi-Channel Conversion Paths

One of the pitfalls with reporting on conversions is that Google Analytics uses last click attribution.

Conversion data alone is not helpful considering the path a user takes to get there is often multiple touchpoints over a period of time.

For example, a customer “Jane,” finds your site through an organic search and she returns one week later by clicking over from a social network.

The next day, Jane comes back a third time via an email campaign, and a few hours later returns directly to complete a contact form or make a purchase”.

6 Ways to Use Google Analytics You Haven’t Thought Of

Search Engine Journal

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