Building an Effective Content Marketing Funnel
Content is the backbone of your business when it comes to marketing. Quality and relevant content enables you to stay connected with your audience and keep them informed about your products.
SEMrush contributor Alina Petrova has shared a study results on building an effective content marketing funnel.
Petrova says, “A content marketing funnel is a system that helps a brand to attract potential clients and guide them through their journey from the first interaction to conversion to a paying customer.
Marketing experts define 3 main stages of the funnel: TOFU (top of the funnel) attracts attention, MOFU (middle of the funnel) generates leads and BOFU (bottom of the funnel) drives payments. At each stage the user intent is different, which means that your content will pursue different goals and the results will be measured in different values.
The crucial question you have to answer as a marketer is what content will satisfy the informational needs of your potential customers at a specific step. Read on to learn from hundreds of marketers we surveyed”.
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