Video marketing enables you to move a step closer to your customers and deliver your message in a persuasive manner.

Business2Community contributor Joseph Chukwube has shared a four-step guide to help you effectively use video to relate with your customers in an innovative manner.

Chukwube says, “Successful video marketing is beyond dropping clips on your social media channels. The four basic principles behind creating relatable videos for your customers are the following:

  • Storytelling,
  • Contextualization,
  • Authority, and
  • Brand personalization.

Tell a Story

These days, storytelling is a marketing cliche so it’s not surprising that some think it’s overhyped. Yet it is a powerful tool by which many marketers have recorded success.

Video storytelling is the art of creating a compelling narrative lens through which the audience views your product and brand”.

4-Step Guide to Effectively Using Video to Relate with Your Customers Innovatively

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