Whatever channel you choose to promote your business, it is your content that enables you to win or lose customers. On social media too, you need to publish content that attracts your audience’s attention and helps you to persuade them for action.

MarketingProf contributor Ashley Faus has shared 10 ways to help you write better content for your social media marketing.

She says,  “To write engaging social media copy on behalf of a business-to-business brand, read on for a couple of principles for engagement along with tried-and-true tips and social media tropes that connect with audiences.

Social Media Engagement: Strike the Right Balance

First and foremost, you want to provide value to your social media audience:

  • Are you sharing tips to help them in their day jobs?
  • Sharing stories to inspire them on their journey?
  • Sending memes and GIFs to give them a laugh and lighten their day?

Think: “What do they get out of following me and consuming the content I create and curate?”

Most companies strive to educate and empower with their content. Sometimes they do that using humor, other times they use straightforward tutorials or guides; whatever approach you choose, you should always give readers something they can use”.

10 Simple Tips and Tropes for Writing Engaging Social Media Copy

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