Voice is the new and dynamic driver of the search today. With the adoption of more and more mobile devices, the voice search is creating new opportunities for everyone to reach more and more Internet users.

Content Marketing Institute’s Christoph Trappe has shared two useful strategies to help you create a stronger voice SEO strategy for your business.

Trappe says, “About 60 million (24%) American adults have a smart speaker in their home, according to The Smart Audio Report by NPR and Edison Research.

Though voice may be one more channel, you don’t have to create voice-specific content. Use the Create Once, Publish Everywhere (COPE) model.

Here’s an example of how COPE looks with a podcast:

  • Record a podcast episode highlighting your thought leadership in an area. You even could interview guests.
  • Turn that episode into an article, white paper, or other written content.
  • Promote the content through organic social media, email, and paid campaigns to get it in front of your target audience”.

Did You Hear? Your Brand Needs a Voice Strategy

Content Marketing Institute
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