An effective SEO strategy enables you to explore and utilize unprecedented opportunities to grow your business. But to keep performing well, you need to continue your efforts to synchronize your SEO efforts with the changing search algorithms.

Terakeet contributor Jonas Sickler has shared nine useful ways to help you improve your website’s SEO performance.

Sickler says, “With SEO strategy, it’s important to think holistically about your website. You need high-quality content, and you need high-quality domains pointing at your web pages.

First, though, you should make sure that your structural and technical foundation is rock solid. Here’s how to do that:

1. Organize your site taxonomy

Is your website easy to navigate? Is the hierarchical structure logical? URL structure matters. Each folder and subfolder in your URL provides search engines with more context around what’s on the page, and how the URL relates to the overall website.

When organizing your site, pay attention to information architecture and enable site visitors to easily find what they want”.

How to Improve SEO Performance for Greater Marketing ROI

Terakeet

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