When it comes to purchasing online, most people try to learn more about the product with its description. Koozai contributor Hannah Pennington has published an article highlighting the importance of product description.

Pennington says, “Product descriptions are the only way of ‘selling’ to your customer without the aid of a sales associate. These descriptions, therefore, take the place of a human and are there to guide the shopper to choose the best product for them and answer any questions they may have. A compelling copy will entice visitors which will in turn hopefully turn into conversions.

So, it’s worth looking at when this is done well, and when there is some room for improvement.

Considering a few key elements when writing any ad will help:

Who is your customer?

Does your tone resonate with your audience? Do you have personas as to the types of customers that interact or are likely to interact with your online store? Knowing as much as you can about who visits is your best tool in both encouraging more of these personas, and findings the gaps when you can attract more. Make it ‘personal’ and your shopper will feel encouraged into the right choice for them”.

The Importance Of Product Descriptions

Koozai

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