According to a HubSpot report, 49% of marketers want to increase customer acquisition. This can be done by using different marketing tactics and tools to promote your products and services.

Jeff Bullas has shared 15 persuasive copywriting techniques to help you boost your conversions.

 

Bullas says, “In this article, we’re going to explore 15 persuasive copywriting techniques that engage leads and convert them.

So, let’s jump right in.

1. Write conversationally – one friend to another

Everyone wants to feel valued. No one wants to feel like a faceless entity. When you write conversationally, you’re talking to your prospect, making them feel valued.

You use words like “I” and “you” to make your prospect feel like a friend. But do keep in mind the magnetic power of the word “you” as you write your copy.

“As long as you use words like I, you, and me, you create the feel of a personal form of communication.” – Joseph Sugarman

Furthermore, use simple words and simple sentences to create a light atmosphere”.

15 Persuasive Copywriting Techniques That’ll Boost Conversions

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