Backlink audit refers to the process of checking out the websites and blogs from where you are receiving links. It is the evaluation of all links pointing to your website.

SEMruch contributor Darina Andronova has published an article highlighting a five-step process to perform backlink audit.

Andronova says, “In this article, I will tell you how to do the job in less than an hour using SEMrush Backlink Audit and Backlink Analytics tools. The database of 30T links, Google Analytics, Google Search Console, and Majestic integration, and the smart evaluation system (40+ toxicity markers) will let you improve your backlink portfolio in 5 easy steps.

Step 1: Benchmark Your Backlink Profile Against Competitors

This step is not a must. Though it can give you a fair amount of insight into your competitors’ link building strategies and help give your own profile the most reasonable evaluation.

Go to Backlink Analytics and type in your own and 1-4 competitors’ domains. In the ‘Overview’ tab, you will find all you need to understand whether you are trending in the right direction with your link building strategy.

What You Should Look at

  • Number of Backlinks/Referring domains/Referring IPs to estimate how big your backlink footprint is compared to the competition”.

How to Do a Backlink Audit in 5 Simple Steps


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