Facebook advertising can help you to enhance your online reach and make more sales. Well-designed Facebook ads can grow your advertising ROI.

HubSpot contributor  Carly Stec has published an eight-step guide to advertising on Facebook.

She says, “Facebook offers a variety of paid ad options and placements, but all ads can be broken down into three elements:

  1. Campaigns. The campaign houses all of your assets.
  2. Ad sets. If you’re targeting separate audiences with different characteristics, you’ll need an individual ad set for each.
  3. Ads. Your actual ads live within your ad sets. Each ad set can hold a variety of ads that vary in color, copy, images, etc.

With that terminology out of the way, let’s dive into creating an ad”.

How to Run Facebook Ads: A Step-by-Step Guide to Advertising on Facebook

HubSpot
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