The Truth Behind Search Engine Visibility [Podcast]
Searchmetrics contributor Tyson Stockton has published new episode of Voices of Search titled ‘The Truth Behind Search Engine Visibility’ featuring Chris Dickey.
Summary
- To Chris, visibility is something he calls “Share of voice,” and occurs in all places where conversations are happening. This is the percentage of share around your brand, the amount of advertising, what percentage of the conversation a brand owns, etc.
- Vanity metrics, like a single mention on a New York Times page with 16 million impressions, doesn’t provide all the information SEO visibility metrics yield. SEO visibility metrics provide actual page and link performance data”.
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