Social Media Examiner has published a new video ‘How to Use UTM Parameters to Track Your Marketing’ to help you track and improve your marketing performance. The SME team says, “Want to know if your marketing is working? Are you properly using Google UTM parameters in your URLs? Measurement marketing expert Chris Mercer shares how to set up UTM (Urchin Tracking Module) parameters to track your marketing traffic in Google Analytics. Learn what UTMs are and which UTM parameters are the most important. Find tips to simplify your tracking and discover a tool to easily add UTM parameters... [...]

The COVID-19 pandemic has adversely affected everything around the world and digital marketing is not an exception. Search Engine Watch contributor Birbahadur Kathayat has published an article highlighting the impact of this pandemic on digital marketing and three ways to deal with it. Kathayat says, “Coronavirus lockdown has halted many business processes starting from manufacturing, supply chain to logistics, and marketing.   Some businesses have closed or paused their digital marketing activities temporarily, citing the health concerns of their employees. If you are on... [...]

Krowd software was just released by Venkata Ramana and Mark Bishop. It looks like this is hit. In less than a week, over 3000 copies were sold. It’s late here, so for the sake of time, I will let Mark Bishop explain [I abbreviated a little] what they were trying to accomplish. What if you could unlock instant access to one of the biggest Free Traffic phenomena of 2020 in the next 5 minutes? Right now this platform is exploding, with over 320 Million highly targeted users and potential buyers each month. 320 Million people waiting to click very specific links, and when they click those links,... [...]

ClickZ has published a new white paper ‘Marketing’s New M.O.’ to help you create your ‘modus operandi’ to improve your marketing performance. The ClickZ  says, “We all have a personal M.O. that is a ‘modus operandi’, or a way of working which we’ve developed over the years. Where a specialization in brand, operational, or strategic marketing used to be the norm, is it still the better approach for today’s marketing leader? This Whitepaper contains data from interviews with over 650 CMOs to find out: What are the biggest data challenges being faced by marketing... [...]

Continuous algorithm updates bring new changes to the way Google search treats your content. By optimizing different content formats, you can continue to get more traffic. Yoast contributor Fleur Heesen has published an article on whether you should optimize your content for questions. Heesen says, “So, as we’ve seen, Google is getting a lot better at understanding questions. And they’re not only looking for answers to questions, but also for questions to answer, so they can help their users find what they’re looking for. To make that happen, Google wants you to write natural, user-friendly... [...]

Marketing funnels are key to the growth of any marketing business. You don’t want to sell a single product to a customer. You want to offer them a series of related products that build on their original purchase and make these additional offers at a time and in a sequence that makes sense for them. Less than 24 hours ago, FunnelVio was released to the public (i.e., the tribe of online marketers around the world), and it provides a significant boost to your funnel-building capabilities. This new funnel building tool creates individual landing pages if that’s all you need, but it also... [...]

The COVID-19 pandemic caused serious damage to many businesses worldwide. Several businesses have been hit severely due to this unprecedented challenge. Vertical Leap’s Gemma Scarth has published an article on how SEO helped businesses survive COVID-19. says, “When the coronavirus outbreak forced countries around the world into lockdown, brands responded by reducing their ad spend in a bid to cut back on marketing expenses. According to the World Economic Forum, ad spend was down 9% on average across Europe by June while the UK and Germany pulled spending back by a larger 12% each. Back... [...]

By delivering a great customer experience, you an improve your customer retention graph. Your content plays an important role in this process. ClickZ author Jacqueline Dooley has shared eight strategies to help you create digital content to improve customer experience (CX). Dooley says, “Content marketing is a staggeringly large industry, projected to be worth roughly $413 billion by 2021. One reason for its growth, particularly in the B2B space, is that it’s cheaper to create and deploy than paid advertising. This has led to a proliferation of content of all types and styles across... [...]

You can create a powerful sales machine with your YouTube video content. By creating compelling video content with appealing content, you can grow your online sales. Entrepreneur magazine has published a new video ‘How to Leverage the Power of YouTube’ featuring Sean Cannell, founder of Think Media. James McKinney says, “Cannell explains how leveraging video content on YouTube is not just for global businesses. Video content on YouTube can positively impact local businesses, from the local restaurant to the local counter installer. Too many small business owners have chalked... [...]

By customizing your landing page templates depending on the needs of your visitors, you can improve your conversion rate. Unbounce contributor Garrett Hughes has published a guide entitled ‘How to Choose & Customize a Landing Page Template’. Hughes says, “In this post, we’ll show you how to pick out the perfect template for your next marketing campaign. Then, we’ll show you how you can transform it into a custom-branded, high-converting masterpiece. How to Choose a Template That Supports Your Conversion Goal What’s a conversion goal, exactly? Your conversion goal is... [...]