Rank Ranger’s Guide to Winning Featured Snippets
Featured snippets are selected search results that are featured on top of Google’s organic results. The appear below the ads in a box. By showing your business information in featured snippets, you can attract more traffic to your website.
Rank Ranger contributor Darrell Mordecai has published the first part of ‘Hand-on Guide to Winning Featured Snippets’.
Mordecai says, “In part one of this guide we will be covering:
- Why Google creates Featured Snippets in the first place
- How to find Featured Snippet opportunities
Let’s jump in…
WHY DOES GOOGLE PRODUCE FEATURED SNIPPETS IN THE FIRST PLACE?
The first step to winning Featured Snippets is to understand Google’s ‘why’. This is important so that you can align your content with Google’s goals. When you do that, you’ll be able to partner up with Google in creating quality content for the end-user. Aligning your goals with Google is likely to result in a big win for your site (all things being equal)”.