How to Use UTM Parameters to Track Your Marketing [Video]
Social Media Examiner has published a new video ‘How to Use UTM Parameters to Track Your Marketing’ to help you track and improve your marketing performance.
The SME team says, “Want to know if your marketing is working? Are you properly using Google UTM parameters in your URLs?
Measurement marketing expert Chris Mercer shares how to set up UTM (Urchin Tracking Module) parameters to track your marketing traffic in Google Analytics. Learn what UTMs are and which UTM parameters are the most important. Find tips to simplify your tracking and discover a tool to easily add UTM parameters to your website links”.
Watch the video here.